Responding to why MTV didn’t give Sweet/Vicious a chance to build its audience in Season 2, he told THR that it was ultimately a business decision:
When I came back to MTV, in all honesty it was a triage. As much as we loved certain stories and things that were in development, I had to have a hard, cold look in the light of day at what was actually going to work and what we were going to place our bets on. And this is no different than when I was at VH1 or even MTV 2 in the beginning. We had to be honest with where we think the potential is.
And we made a ton of cuts and we then took that money and invested it in ourselves again and quite honestly it’s why June we turned a corner [the first time MTV was up in adults 18-34 since 2011]. We really did turn that corner and we needed to do that by June because the summer is such a pivotal month for MTV. The unfortunate thing is there are projects that I left on the floor that if we had the opportunity to tell again it would probably be a different story. But if we didn’t make those hard choices, we wouldn’t be in the enviable position we are in today.
Have you moved on from the demise of Sweet/Vicious? Still upset with MTV? Hoping for an unlikely revival elsewhere?