TLC Launches First Scripted Series, Moves Back Into the Property Space and Kicks Off Brand New Campaign in 2016
(New York, NY) – TLC has been a top 10 ad–supported cable network in Prime with W25-54 for a decade, and closed out 2015 with 26 series reaching more than 1 million viewers, and eight new shows renewed for a second season. In 2016, TLC introduces a new slate of programming with the network’s first scripted series while reintroducing the home and property genre. With new families expanding TLC’s brood, a fresh and powerful marketing campaign, and growing success across all of TLC’s multiple platforms, the network is expanding its content and engaging audiences more than ever.
“At TLC, we want to give our viewers more of what they love, and more of what we do best – we tell stories of big, fascinating characters and we tell them without judgment,” says Nancy Daniels, President, TLC & Discovery Life. “We have long celebrated the differences that make us each unique, and this summer our new “I AM” marketing campaign will engage our viewers like never before. This year we’re also making a big move into the scripted space with Tyler Perry and bringing back our beloved property programming with big names like Nate Berkus and Jeremiah Brent. We’re beyond excited to introduce our audience to new content and refresh a genre that TLC dominated for years.”
This summer and later this year, some of TLC’s biggest hits return with more milestones, celebrations, struggles and journeys of self-discovery, including SISTER WIVES; MY BIG FAT FABULOUS LIFE; THE LITTLE COUPLE; LONG ISLAND MEDIUM and more. The popular series 90 DAY FIANCÉ will also return with a new season and spawn a spinoff series, 90 DAY FIANCÉ: AFTER THE 90 DAYS. In 2017, TLC’s iconic series SAY YES TO THE DRESS celebrates 10 years of helping brides-to-be find their perfect dress.
Complementing our new and returning hit series, this summer TLC will launch a powerful brand campaign, “I AM,” that celebrates with TLC’s most beloved talent the differences that make us each who we are and creates a world without judgment. Featuring iconic TLC talent like Theresa Caputo, Kate Gosselin, Jazz Jennings, Whitney Thore, the cast of Sister Wives, Little People, Big World and others, these on-air favorites embrace their flaws and strengths to empower us all to define ourselves, rather than letting others label us.
In the second half of this year, TLC will launch its first scripted series. An 8-episode drama produced by Tyler Perry Studios, TOO CLOSE TO HOME (working title), tells the story of a young woman who escaped her working class upbringing to discover unparalleled success in the fast-paced D.C. political circuit, only to find herself at the center of a scandal. After a steamy affair with a married senator makes national headlines, she is forced to return back to her trailer park beginnings, where her past, and everyone in it, resurfaces to complicate everything. The cast and official premiere date will be announced later this year.
HOME AND PROPERTY
In late 2016, the network will make a big move back into the property space with star design couple Nate Berkus and Jeremiah Brent. MARRIED TO DESIGN: NATE & JEREMIAH (working title), produced by Asylum Entertainment, marks Nate and Jeremiah’s first venture into TV together and will follow the married couple inside and outside of the home, as they juggle married life and raising their adorable baby daughter, Poppy, while helping distressed homeowners turn a disaster into a dream home.
TLC is also expanding the property genre with two new projects including:
Project Playhouse (working title)
Tyson and Audy Leavitt are living their dream by creating the most elaborate, over-the-top playhouses in all of North America out of their family-run shop. From castles to pirate ships to fifties diners, these playhouses are a far cry from the foursquare walls and tiny plastic homes you might be expecting—they have amazing angles, details like stone work and furniture straight out of a storybook. (High Noon Entertainment)
Hidden Money Makeover (working title)
Design expert Jill Martin and handyman Gage Cass show people around the country that their dream makeover isn’t out of reach. The jam-packed hour features real-life homeowners who turn their clutter into cash, and transform their eyesore living spaces into aesthetically-pleasing parts of the home. (Paper Route Productions)
FAMILIES, RELATIONSHIPS AND BOOMING BUSINESSES
Families and relationships have always been the cornerstone of TLC’s programming, and in 2016 the network will introduce new and fascinating families who celebrate love and tradition and embrace unconventional circumstances in a big way.
40 bottles a day, 420 diapers a week and feedings every three hours became the new normal for Danielle and Adam Busby when they welcomed home the only all-female set of quintuplets in the country. The series captures Danielle, Adam and their adorable 4-year-old daughter Blayke as they adjust to their new normal, while trying to hold on to the identities and lives they had cultivated before the five new additions arrived. It’s all hands on deck as the family relies on their tight-knit circle to make the most out of this incredible lifetime adventure. (The Boardwalk Entertainment Group)
Meet the Putmans (working title)
Bill and Barb Putman seem like the average American family–they’ve been married for 32 years, have 4 great kids and love to spend time with their grandkids. Yet their still-growing family lives a little bit differently than “normal.” That’s right, 25 people live under one roof and share one bathroom, pool all of their finances, and help raise all of the kids as one family unit. Each episode will not only detail the little things that test this family of 25, but also highlight those extreme “for better or worse” moments they experience as both couples and a family. (Discovery Studios/Mystic Art Pictures)
Sweet 15: Quinceañera
There are parties, and then there are Quinceañeras! TLC’s new series SWEET 15: QUINCEAÑERA celebrates the traditional rite of passage in a Latina’s life passed on from generation to generation, and a day of pride for the entire family. Turning 15 is a once in a lifetime event that commemorates the day a young girl enters into womanhood. Cousins Alexis and Jarling are Miami’s premiere Quinceañera party experts and dress shop owners who do it all. Along with Alexis’ wife Daniela, they work with their clients to create an unforgettable event. (High Noon Entertainment)
90 Day Fiancé: After the 90 Days (working title)
We follow some of the most memorable couples from 90 Day Fiancé as they now face the next chapter in their marriages. The panicked countdown to the altar may be behind them, but the true drama is just starting to unravel as these newlyweds face life’s challenges with someone they barely know. (Sharp Entertainment)
Ink Ink Shop (working title)
Ink Ink in Springfield, MO is a tattoo shop like no other. Owner Kelsey Rogers set out to make it feel different from the burly, intimidating, traditional shop. All the artists are women and on any given day, the place is filled with soccer moms, sorority sisters, mother and daughters, brides – anyone is welcome. Kelsey has two other talented artists that work for her, Nikki and Megan, along with Brittany who does piercings. Though she can be tough, Kelsey has a huge heart and always makes time for family – she and her boyfriend live right above Ink Ink with his 3-year-old twins. (Big Fish Entertainment)
With more than 42 million fans and followers across Facebook, Twitter and Instagram, TLC continues to see staggering success across its many platforms. And following the successful launch of TLCme – TLC’s online destination for buzzy, shareable stories relevant to its viewers’ lives – the brand is breaking new ground with a whole slate of new multiplatform initiatives. These include: TLCme Now, a weekly digital-inspired primetime segment hosted by Danni Starr; the TLCme Digital Video Network featuring the likes of DIY influencer Erica Domesek of P.S – I Made This, Estee Lalonde (aka beauty vlogger Essie Button, 1M YouTube subscribers), #NewMomDiaries with Jess Zaino, and Cupcake Cam, an always-on suite of live cams at Georgetown Cupcakes. Growing by leaps and bounds, TLCme sees 2.2 million unique monthly visitors largely driven from the mobile platform and nearly half of which are W18-34. TLCme has become one of the most popular digital destinations on TLC.com, consistently ranking alongside TLC’s highest-rated shows.
Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments. In 2015, TLC was a top 10 cable network with women and had 26 series averaging 1 million P2+ viewers or more.
TLC is a global brand available in more than 93 million homes in the US and 332 million households in 189 markets internationally. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in 220 countries and territories.