The Vampire Diaries lived long enough to see itself cancelled on The CW, but for a while it was the network’s hero.
Speaking to THR, CW chief Mark Pedowitz says the show essentially saved the network and defined what it would go on to become:
“A show like Vampire, which is on the air eight years and for a period of time I would say kept the lights on … Vampire was very intrinsic to what the CW became.
“This show basically captured what was working for The CW and continues somewhat. What started as a young female-skewed show with all the elements of the supernatural … became more than just a teenage show,” Pedowitz said. “It became a genre show that was appealing to an audience that worked for it. It helped us as we re-crafted [into] what The CW is today, which is a broader network. It’s rooted in broadcast. It’s rooted in genre. It’s rooted in serialized programming. But we understand the genre works. We understand serialized programming works. Vampire did a terrific job and it sustained itself for all those eight years.”
“Without The Vampire Diaries we would not be where we are today. We owe The Vampire Diaries a deep debt of gratitude for bridging us through two different perceptions of what this network is.”