In a bid to create buzz, build awareness and ultimately increase its renewal chances, PBS is releasing content from its new kids series Odd Squad online ahead of its November premiere.
As Variety reports:
In the latest signal that TV shows are no longer relegated to merely existing on TV, PBS is making videos from the show and games related to it available to kids who will make up its audience, another attempt by TV players to use digital media to build audience anticipation for a coming program.
Six full-length 11-minute “Case Files” from the series, as well as many additional clips that include profiles of the agents, agent training videos, recruitment videos and more, are being made available for free on pbskids.org, the PBS Kids Video App, and PBS KIDS on Roku, Apple TV, Chromecast and Amazon Fire. In addition, two games and parent resources are now available on the series’ website, pbskids.org/oddsquad. The release marks the most full-length content the network has made available to date in advance of a series premiere.