NBC CRAFTS A SECOND SEASON FOR SUMMER ALTERNATIVE HIT “MAKING IT”
Hosts Amy Poehler and Nick Offerman Build a Bond with Both Makers and the Audience Using Their Wit, Charm and Glue Sticks
UNIVERSAL CITY, Calif. – Aug. 21, 2018 – NBC, in the midst of another summer where it’s once again beading the competition handily, is ordering a second season of its newest hit series, “Making It,” from Universal Television Alternative Studio.
Hosted by “Parks and Recreation” alums and best friends Amy Poehler and Nick Offerman, “Making It” is a uniquely lighthearted competition series that celebrates the creativity and craftiness in all of us.
“Making It” airs Tuesdays at 10 p.m. ET/PT. The six-episode first season, which premiered on July 31, concludes Sept. 4.
“Seeing firsthand the imagination of a true craftsman and, literally, watching them create something out of nothing is pure gold,” said Paul Telegdy, President, Alternative and Reality Group, NBC Entertainment. “Amy and Nick’s longtime friendship and affection for one another brings the show to a whole other level of fun and we look forward to seeing what season two will bring.”
“We set out to make a boundlessly affirmative and inspiring show and we are thrilled with the way viewers and the press have embraced it,” said Meredith Ahr, President, Universal Television Alternative Studio. “Amy and Nick bring creativity, leadership and comedic brilliance to everything they do and we can’t wait to team up with them again and shine a light on a new group of talented makers.”
“We’re sew excited to be ‘Making It’ again,” said Amy Poehler & Nick Offerman. “We promise season two will have you glued to your seat.”
Entertainment Weekly calls the show “a down-home delight that will take you by complete supplies” while the Atlantic says the series is a “total joy, a cashmere-swaddled hug of a show that exudes geniality and zany warmth.” The Washington Post adds that “Making It” is “genuinely good-hearted and adorably inventive.”
“Making It” has earned a 1.4 rating in adults 18-49 and 6.3 million viewers overall in “live plus seven day” Nielsens for its debut telecast, making it the #1 most-watched premiere of a new summer series on the Big 4 networks this year and tying it for #1 in adults 18-49. Through its three episodes, “Making It” has dominated the timeslot’s ABC-CBS competition, winning across every key demographic.
“Making It” is also NBC’s top alternative-series premiere to date in projected 18-49 ratings on digital (NBCD/Hulu; according to records that go back to the 2014-15 season). After 13 days of availability, the “Making It” debut has scored a 0.49 digital projected rating in 18-49, putting it ahead of the prior record of a 0.30 for last summer’s premiere of “World of Dance.”
“Making It” is also NBC’s top alternative-series debut on a full-episode views basis, with 999,000 FEP streams on NBCD and Hulu combined. NBC’s previous record holder among alternative-series premieres was once again “World of Dance” (860,000).
In this competition, eight of the most talented makers from across the country have taken on a variety of handmade projects with the hopes of impressing Poehler, Offerman and expert judges Simon Doonan and Dayna Isom Johnson. Poehler and Offerman both share a love and passion of craftsmanship, albeit from different perspectives. Poehler is a self-proclaimed crafting novice who has long harbored a secret appreciation for those who can imagine and execute incredible things by hand. Offerman is a New York Times best-selling author in the woodworking space and is well known for his love for making a variety of objects himself.