CraveTV Enters into Comprehensive Multi-Year Partnership with New Metric Media to Build LETTERKENNY Brand Worldwide
– Comprehensive partnership includes unprecedented production commitment of more than 40 all-new episodes (Seasons 5 – 11)–
– Initiative includes extensive brand support on merchandise and the just-announced LETTERKENNY LIVE! tour –
– Series and format now being rolled out at International markets for global distribution –
– Next six-pack of the series (Season 4), created by star Jared Keeso, to launch early 2018 –
TORONTO – CraveTV and LETTERKENNY producers New Metric Media announced today they are joining forces to build the small-town, smash hit comedy beyond the series itself into a worldwide entertainment brand. The initiative is a comprehensive multi-year partnership that includes an unprecedented production commitment, investment in the support of any existing and new ancillary brand extensions, and a partnership on the international sales and distribution of the series, alongside DHX Media. The deal was negotiated by Bell Media’s Justin Stockman and Carlyn Klebuc, as well as Mark Montefiore of New Metric Media, and Jayme Alter, Denton’s Canada LLP.
In the comprehensive agreement, CraveTV and New Metric Media will partner on the production of more than 40 new episodes. With seasons 1-3 currently streaming, the agreement commits to a total of at least 73 episodes of the award-winning original comedy.
CraveTV’s commitment to brand support includes the continued cross-platform marketing campaigns for the series, as well its brand extensions including sought-after LETTERKENNY merchandise and the highly successful Puppers Premium Lager, in partnership with Stack Brewery in Sudbury.
As well, the partnership includes cross-promotional support for the just-announced, 26-city LETTERKENNY LIVE! tour, a 90-minute comedy experience starring Jared Keeso (Wayne), Nathan Dales (Daryl), K Trevor Wilson (Dan) and Mark Forward (Coach), kicking off in Halifax on February 28th, with plans to extend into the U.S.
Finally, CraveTV and New Metric Media’s multi-year commitment includes partnering on the sale and distribution of the series and its format, alongside DHX Media, to the international market. The series and format was officially rolled out to International buyers this week at MIPCOM in Cannes, France.
“With its devoted audience on CraveTV and buzzworthy appeal, LETTERKENNY is carving out a permanent place in Canadian pop culture,” said Justin Stockman, Vice-President, Pay and OTT Services, Bell Media. “Alongside our partners at New Metric Media, we’re committed to sharing LETTERKENNY with the world by bolstering all facets of the LETTERKENNY brand, both in Canada and internationally.”
“Working with the CraveTV team has been solid from the get-go so, we’re excited to crack open even more six-packs of LETTERKENNY with them,” said Mark Montefiore, New Metric Media. “It’s truly a pleasure to present this comedy to the international industry with a dedicated partner who really ‘gets it’.”
Based on the internet sensation Letterkenny Problems, the half-hour comedy – and now bona fide cultural phenomenon – is currently a top performer and marquee program for the streaming service since it made it memorable launch on Super Bowl Sunday 2015.
As previously announced, a special Halloween episode of LETTERKENNY, “The Haunting of MoDean’s II”, began streaming last week exclusively on CraveTV. Another six-pack of new episodes is set to launch later this year.
Shot on location in and around Sudbury, ON, LETTERKENNY revolves around the dustups Wayne (Jared Keeso) and his buds get into with their small-town rivals. The Hicks, The Skids, and The Hockey Players get at each other about the most mundane things, often ending with someone getting their ass kicked. Season 1 of LETTERKENNY took home three 2017 Canadian Screen Awards: Best Comedy Series, Best Writing in a Comedy Program or Series, and Best Direction in a Comedy Program or Series. As well, series creator Jared Keeso and co-writer and director Jacob Tierney took home a Writers Guild of Canada Screenwriting Award for TV Comedy. Seasons 1 – 3 are currently streaming on CraveTV and Season 1 is also available on iTunes and Google Play. (CraveTV)