In a move that could be viewed as ‘burn-off’ or ‘binge-release’, Showtime will dispatch the entire first season of Dice at once. Ala Netflix, all 6 episodes will go live at midnight, April 10, via Showtime Anytime and on demand.
For linear viewers, the first episode then premieres on Showtime at 9:30ET, with subsequent episodes airing on a weekly basis each Sunday.
Gary Levine, president of programming, Showtime, said:
We’re excited to release Dice in its entirety across our streaming, on demand and authenticated viewing platforms. With its six-episode run, we feel this comedy is ideally suited to being consumed all at once. We’re always looking for new ways to make our programming stand out, and we’re confident that a ‘Dice binge’ will appeal to both fans and skeptics alike, and help spread the word about his very funny new Showtime series.”
Given that the cabler traditionally samples its new series early (albeit not on this scale), fans will hope the simultaneous roll-out is favorable to Dice‘s Season 2 renewal prospects and not fatal.
Netflix and other streaming companies aside, history suggests this strategy often signals both outcomes.
Stay tuned as we continue to monitor the status of Dice Season 2…
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