Channel 5 owner Viacom have refused to safeguard the future of Big Brother UK.
Speaking at a press event, Viacom chief executive Philippe Dauman said the reality series is uncertain to return for a 16th iteration, per the Guardian:
“Maybe we continue with Big Brother, maybe if for some reason that didn’t work out we have the ability to put out other great programming. What is best direction for Channel 5? You can go too far with one genre even when it’s successful. That is one thing we’ve learned.
“No show is hugely popular forever so you have to keep your fingers in different pots. Big Brother has been a big performer we will leave it to the programming team to see where we go.”
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